The agency

1st Option model management was founded in 2003 as a result of the merger between Flair models (1998) and BC models (1990). As a result the agency is now one of the five big agencies in Denmark with approximately 70 Danish and 100 direct models.

The agency is still in strong development with a strong commercial board and high international appeal. In the ending of 2009 a greater staff with lots of commercial experience was engaged to fulfil the agency's big ambitions.

As a member of the ethical charter of DAFI (Danish fashion Institute) 1st Option promotes diversity in the industry and encourages a healthy lifestyle for our models with right nutrition and exercise.